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Tuesday, January 24, 2012
[PODCAST] Ellen Feld – Niche Marketing Your Children’s Book
On January 19th, 2012 Susan Violante and Victor R. Volkman spoke with award-winning children's author, marketing expert, and entrepreneur Ellen Feld about how to target-market your children"s books. Her first book, Blackjack: Dreaming of a Morgan Horse, went on to win a coveted "Children's Choices" award, co-sponsored by The International Reading Association and The Children's Book Council. The book was then picked up by an international toy company and packaged with a toy horse made to resemble Blackjack, the star of the series. Blackjack continues to sell well and to date has sold over 30,000 copies. Ellen shared her lessons learned and hard won experience with us on a variety of topics including:
* on-line advertising: where/when it works/doesn't work * Selling at regional events, shows, and other public venues outside the bookstore * Why you need to think in terms of a series * Importance of author selling/marketing, the personal touch * Book signings – what works, what to have at your booth * Finding and keeping an illustrator * Cultivating your reputation as an expert * The importance of professional help with your project.